Foolproof Sales Letter Template

You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Overcoming the Hurdles Leading to Buying Resistance Every person has some form of buying resistance for the help www.sales-page-rapid-fire.com. The objective of your sales letter should be to overcome your reader's buying resistance while persuading them to take action. I liken writing a sales letter to running a steeplechase foot race. The first one to the finish line who has jumped over all the hurdles is the winner, or in this case, gets the sale. Whether you're giving a sales presentation in person or on paper, the process of overcoming the hurdles leading to buying resistance are much the same. These hurdles are manifested in many spoken and unspoken customer comments such as: 1. "You don't understand my problem" 2. "How do I know you're qualified?" 3. "I don't believe you" 4. "I don't need it right now" 5. "It won't work for me" 6. "What happens if I don't like it?" 7. "I can't afford it" Article continues below Results-oriented sales letters will need to address some or all of these objections to be effective. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. The 12 steps are: 1. Get attention 2. Identify the problem 3. Provide the solution 4. Present your credentials 5. Show the benefits 6. Give social proof 7. Make your offer 8. Inject scarcity 9. Give a guarantee 10. Call to action 11. Give a warning 12. Close with a reminder Each of these 12 steps add to reader's emotions while calming their fears. Motivation Is An Emotional Thing It's important to remember that people are motivated to buy based on their emotions and justify their purchase based on logic only after the sale for the help www.10steps-to-killer-web-copy.com. This means that each step in the sales letter process must build on the reader's emotions to a point where they are motivated to take action.

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