Sales Letter Means Any Mail Marketing

There are literally hundreds of effective, attention-grabbing ways to open a sales letter. Here are three that I have found to be particularly profitable, all of them easily adaptable to any number of direct mail marketing situations. 1. Ask a question A good question gives the reader pause, provokes thought and draws her into the rest of your message. Here are a few examples from my personal files: If I could show you a way to slash your health insurance costs by 40%—and still get top-quality care...would you be interested? A similar version of the same opening: Fed up with the high cost and burdening state mandates of ordinary health insurance plans? And here's another question-asking opening, one set up with a provocative lead in: You may regard this as "none of my business." But I'd appreciate your digesting this information before reaching that conclusion. Here's the question: Are you paying too much for payroll services? And getting short-changed on service? 2. Be direct and concise In many cases you're likely to be writing to the classic, type-A, dominant-driver personalities who make up a majority of the world's business owners and top executives for the help www.sales-page-rapid-fire.com. One effective approach with this audience is to open your letter in a very direct and to-the-point-manner, such as this: You've got enough people trying to waste your time with products and services you don't really want or need. I'm not one of those people. Or... Right off the bat I want you to know one thing. I won't waste your time. This letter—every word of it—is about how my company can help your company make more money and be more competitive. Are you selling an award-winning product with good reviews? If so, here's another way you can put your positive press to good use—with this straightforward opening that cuts to the chase and gets right down to business: Windows User Magazine voted it the Best Windows Utility of 2004. PC Magazine says it's "essential...hard to imagine running Windows without it..." PC Computing says it's "a lean and mean program-launching machine that should be found on every Windows user's computer..." This is what I call the "here's what the experts say" opening, and no lead-in is needed. Immediately after the salutation, you launch right into it by quoting the favorable comments of industry experts. 3. Build rapport As you know, in the beginning of every sales presentation you make a concerted effort to build rapport with your prospect for the help www.10steps-to-killer-web-copy.com. You try to find common ground or interests that the two of you share. You look for opportunities to pay sincere compliments. Starting your sales letter off in a similar fashion can be a good way to capture the favorable attention of your prospect.

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