Traditional media advertising, which relies on the words of a skillful copywriter, still remains the most predominant and widely used media, targeting consumers worldwide. Yes, those billboards you see while driving down the highway, 12 foot back-lit signs in malls and bus shelter ads, are not leaving us any time soon, and neither is the traditional IVR as we know it today or we did yesterday.
It is becoming harder and harder for traditional media to compete for advertisers’ dollars, new media is no longer "new" it has become mainstream, (the web, digital displays, web casts, pod casts, and who knows what else), will be utilized in the future, as they keep on coming.
However, no mater if it’s new or old media (that works), businesses demand advertising channels that are accountable for results. You have probably have heard this saying, your marketing needs to be as accountable as your stock portfolio.
With the Internet, unique visitors can be tracked, conversions can be measured and dollars can be accounted for, but how about all that traditional media, how can it measured to the same standards of accountability - how do you know if someone who is walking by your back-lit sign will do anything about it? This is where another old timer works, and works well, IVR, Interactive Voice Response, has been around for more than 20 years.
Whether the IVR is dressed up as a virtual (audio) tour of the product or service, or you post a toll-free # to quickly connect the consumer - in this your skillful copywriter may play a key roll - to your sales team, you can use IVR to account for more of your dollars spent on traditional media. After all, you are spending money in advertising and marketing to make more money, right? IRV can help you capture more information about the consumer, so you can connect with them over the telephone, or face to face, and make a return on all those dollars you are spending.
To Your Success,
Barnard L. Crespi
Datatel Inc/Datatel Communications
About the Author:
This article can be freely published in a web site as long as its not modified in any way including authors bylines, plus the hyperlink must be active just as bellow. Barnard L. Crespi, is CEO and head of professional services of Datatel Communications Inc, a firm that helps businesses and organizations successfully execute their IVR strategies, by delivering superior know-how, hosting and support services. . He is the author of many leading industry reports, including A Quick Guide to IVR Surveys, How To Successfully Execute your IVR Project and Select The Right Vendor for the Job "Getting it Right the First Time", The Complete Guide to Generating Sales Leads with IVR and A Quick Guide to Measuring Customer Satisfaction with IVR Surveys "For Call Centers" , Where IVR Really Does Work, as well as dozen other case studies and application specific papers. You can access many of his guides for Free at: IVR
http://www.datatel-systems.com
Mon, 31 Mar 2008 17:55:39 - 100%
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