Get help, advice and information on all your Business issues. http://advice-and.info/Business/internal+dental.htm Mon, 04 Aug 2008 15:35:27 GMT en In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice. There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business. As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet. Idea #1: Conceive a plan on a good dental marketing idea! For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You'll want to set goals for: a) How many new patients you want; b) What type of patients you want to attract; c) How many referrals you want to generate; and d) How much you expect each patient to be worth. Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfu http://advice-and.info/Business/92030_New_Dental_Marketing_Ideas_For_Dental_Practice_Success.html Mon, 28 Jul 2008 15:18:13 GMT Lately, I've been receiving this question, stating somewhat of a choice: What would be better? Should I go for Internet (or On-line) Dental Marketing, or Off-line Dental Marketing? Well, my answer to this question is both andor neither. It would be up to you if you would choose either Internet or off-line dental marketing. Both kinds of dental marketing have their own advantages. In this article I would discuss to you the benefits of such dental marketing strategies. For InternetOn-line Dental Marketing : As my prediction for the next three years, there would be a big possibility that the patients would go for on-line dental marketing, where these patients will try to reach their dentists through the Internet. We can estimate that to around 80 of the patients reaching and even finding their dentists through the World Wide Web. Just think about it. If you throw a question to, let's say, around one hundred people, asking them where they would get their directions, research information and choose ne w service provider, roughly around eighty to ninety of them would say I just had to google it. You see, going on-line would spare them the time going from one location to another. Let's say, for example, if a person would like to see the latest version of a certain cellphone (like Nokia, or Motorola, or whatever). Wouldn't it be much easier for himher to just go and check it out in the Internet in the comfort of hisher own home, rather than go to his local shop a few miles away? This would save himher time and energy, don't you agree? This is just like in the field of Internet or On-line marketing. It's much easier for patients to reach their respective dentists on the Internet. Going on-line would save them the time and energy that they would need to go from their home to their dentist's office. Reaching their dentist is just within the click of a button! For Off-line Dental Marketing : Like on-line dental marketing, off-line dental marketing has its advantages as well. The traditional way of http://advice-and.info/Business/92026_Internet_Dental_Marketing_Or_Off-line_Dental_Marketing_Which_Dental_Marketing_Method_Works_Best.html Sat, 26 Jul 2008 07:04:37 GMT In internal dental marketing, everybody aims to make BIG money for their business. Some may be successful, some may not be that lucky. But what makes one to be successful in internal dental marketing business? Well, the important factor to be successful in the internal dental marketing business is SPEED! As we all know it, the way to make BIG money and lots of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in internal dental marketing. You want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster. As you can see, this sounds too simple, doesn't it? The reason is because it is! THE PROCESS.... To make good money in internal dental marketing, you have to have the process of creation. It's simple: 1) Idea First off is for you to have an idea on how you would go for your goal. 2) Knowledge Then the next thing you do is for you to acquire the knowledge required to exec ute your idea. 3) Resources You then get the resources ( people, etc.) needed to do it for you...or help you implement it. 4) Fire! - Then move quickly... and fire, fire, fire! 5) Feedback Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! 6) Re-evaluate You then re-evaluate, then re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! In internal dental marketing, the person who moves quickly creates new end results... then re-evaluates... and heshe may be on the 4th revision while the other person is on step 3 of their first shot at it. TAKE FAST ACTION! Therefore, in internal dental marketing, the person who moves faster becomes 10 times more successful, as heshe is 10 times wiser. Always remember that wisdom is created through experiential knowledge, and not book knowledge. A person who is a Harvard Grad might be brilliant.... but is not necessarily WISE! http://advice-and.info/Business/92025_Internal_Dental_Marketing_Speed_As_An_Important_Factor_In_The_Business.html Sat, 26 Jul 2008 07:01:35 GMT In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients. By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House. #1) Your Staff.... In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamon ds and Brilliance Inner Circle, is one of the smartest people I've ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a magic question for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: On a scale of 1 to 10, how would you rate your smile?. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn't matter, because the next question is: What would make it a 10?. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter andor whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalig http://advice-and.info/Business/92024_Internal_Dental_Marketing_How_To_Market_Invisalign.html Mon, 28 Jul 2008 16:08:33 GMT In dental marketing, everybody aims to make BIG money for their business. Some may be successful, some may not. But what makes one to be successful in the dental marketing business? Dental marketing consultant Ed O' Keefe will share to you an important factor for such success in the business. For the dental marketing consultant, the important factor to be successful is SPEED! As we all know it, the way to make BIG money and more of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in dental marketing. For the dental marketing consultant, if you want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster. This sounds too simple, doesn't it? The reason is because it is! THE PROCESS OF CREATION: For the dental marketing consultant, to make good money in the business, first is you have to have the process of creation. It's simple: 1) Idea First off is for you to have an idea on how y ou would go for your goal. 2) Knowledge Then the next thing you do is for you to acquire the knowledge required to execute your idea. 3) Resources You then get the resources ( people, etc.) needed to do it for you...or help you implement it. 4) Fire! - Then move quickly... and fire, fire, fire! 5) Feedback Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! 6) Re-evaluate You then re-evaluate, then re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! The person who moves quickly creates new end results... then re-evaluates... and heshe may be on the 4th revision while the other person is on step 3 of their first shot at it. Then the dental marketing consultant will take you on to the next step. TAKE FAST ACTION! Therefore, the person who moves faster becomes 10 times more successful, as heshe is 10 times wiser. The dental marketing consultant would remind y http://advice-and.info/Business/91993_Dental_Marketing_Consultant_Ed_O_Keefe_On_Speed_As_An_Important_Factor_In_Dental_Marketing.html Sat, 26 Jul 2008 07:01:06 GMT In on-line internal dental marketing, all that matters is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own internal dental marketing website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you boost up your own website! Aside from this, everything else is just details in on-line internal dental marketing. The Formula That You Need..... I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line internal dental marketing, then this formula is for you: T C Cash. T is Traffic...... T stands for Traffic. By traffic, it means the rate on how many people are coming in to your web page everyday as they use the Internet. But take note that the word hits is not used, instead, I used the word people. They are passionate and good people who a re seeking out the dental professional that they would like to conduct business with. For this reason, your web page should be presented in a way that it gives and satisfies what they want. Your web page must communicate with them for it to be easy for them to choose you as their own dentist! This is a very important factor in on-line internal dental marketing. C is Conversion..... C stands for Conversion. By conversion, it means that the people visiting your website becomes your patient (you convert people from being visitors to becoming your patients). In on-line internal dental marketing, this is what you would aim for, right? You need to know how to build your own website in a manner that it gets people to enter their name and information, then they call your office and officially become your patient! If you can't get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! So, let's say you are currently getti http://advice-and.info/Business/91883_Internal_Dental_Marketing__How_To_Get_On_Top_In_The_Business_Online.html Sun, 27 Jul 2008 14:19:18 GMT In internal dental marketing, you should find ways to be able to post your services to the public effectively. One of the ways that people resolve to for this is through ordinary advertising. But there comes a time that ordinary advertisements seem to prove to be insufficient. Internal dental marketing business demands that your readers get the central message that you want to reach out to them quickly. So this is where the power of Free Standing Inserts comes in! Internal dental marketing should be coupled with such inserts, and I'll show you why... Advantages Of Free Standing Inserts: Here are the advantages of free standing inserts in internal dental marketing: Advantage #1: They Get Read More! People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn't work, most people tend to immediately look at the sales copy on the ad or direct mail piece. However, you should always remember that the #1 key factor to any advertisement or direct mail piece working is NOT the copy, but it's the READERSHIP of the piece! This means the value lies on the attention span that people give in reading your piece. Advantage #2: They Are More Cost-Effective! Sometimes you'll find that you can place an advertisement that is a quarter page ad, but in the same paper run full page free standing insert. You may ask why this is the case.... I have no idea. But it somehow tells me that you should be running the free standing insert! Advantage #3: You Can Mail The Same List Weekly Or Monthly For As Little As 800 Bucks! I just got off the phone with Dr. Ron Senn. He was telling me that he can reach 14,000 homes for 800 bucks. Amazing! We spoke about rotating a different 14,000 a week... or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only a small amount of 3200 bucks! Advantage #4: http://advice-and.info/Business/91882_Internal_Dental_Marketing__Go_For_Free_Standing_Inserts.html Sun, 27 Jul 2008 23:14:48 GMT I, Ed O' Keefe, has been a dental marketing consultant for years now. And what I have seen is that the Internet is one of the primary factors that can drive you to success in the dental marketing business niche. Today, we see a lot of people making use of the Internet in their daily activities. They go shopping through e-bay; looking up for prices of cars in automobile sites; logging on to social networking sites; we can see that the Internet is becoming an important part of people's daily lives. This being the fact, I can say that the Internet itself can be considered as a dental marketing strategy. We can harness the power of the Internet as a new strategy to become successful in the dental marketing business. Questions like these may possibly come in to your mind (and I believe it probably will): How can the Internet lead you to success in dental marketing?; or What makes it fit to be a winning factor in dental marketing?. In dental marketing, I find the Internet useful to the business due to many things. (1) I See A Lot Of People Going On-line! Many people are using the Internet in their daily activities. There are more people searching on-line compared to that of any other media for their service providers; they get directions to places they want to go, they chat with other people in social media directories, and others. As you build your own website for your dental marketing business, make sure that your website would increase the traffic of your visitors (which could be your potential patients), as you expect more and more people would log on to the Internet in a daily basis. (2) I Suggest The Use Of Good Keywords! Using good key words can help you become successful in dental marketing as well. Make use of good specific keywords (such as dental, marketing,etc.) that are suitable in the business. With this, you can really dominate your area in the Internet... and you will surely overcome your competitors! (3) I Would Always Iterate: Every Visit Counts! Making new patients th http://advice-and.info/Business/91772_Internet_Dental_Marketing_A_Dental_Marketing_Consultants_Perspective_On_The_Business.html Wed, 23 Jul 2008 19:00:39 GMT In the business of internal dental marketing, you should be able to increase the lifetime value of every patient. What do I mean by increasing such value in internal dental marketing? It means that you should be able to maximize the time span that your patient is going to have you as their dentist. So how do we do you do it? You do it by identifying the different behaviors of new patients when they come into the practice... then leave. In internal dental marketing, they should fit into a few different bigger categories, then you can slim them down. You may encounter patients with different kinds of needs in internal dental marketing. Imagine a scenario wherein you have 3 kinds of patients coming into your office. Patient A comes in as a new patient, accepts basic standard of care. Have this patient scheduled for cleaning three to six months out. Then enter Patient B. This patient comes in as a new patient as well, and accepts basic standard of care. However he requires a lot more of work to be done, as h e has expressed some interest and desire to have more cosmetic work done.... but leaves unscheduled for next step. So the appointment is for 6 months out ( the dentist and office accepts the fact that, Well, they are just aren't ready yet... or you'll try again in 6 months). Then comes Patient C. This patient comes in expressing interest in implants, cosmetic dentistry, or any kind of higher end treatments. But in the end he does not accept the treatment. (You may think, What were their excuses? Reason? Real reasons vs. False reasons? Other possible ways to sub-niche these types of patients might be by age; Seniors vs. Boomers; Moms with young children vs. Moms whose children who are out of high school; Men vs. Women; Affluent vs. Non-Affluent). Practical Strategies To Maximize The Lifetime Value Of Each New Patient: As you go on with your business in internal dental marketing, you should develop strategies that will be able to help you maximize the lifetime value of each patient. Always remember t http://advice-and.info/Business/91770_Internal_Dental_Marketing__How_To_Increase_The_Lifetime_Value_Of_Every_Patient.html Wed, 23 Jul 2008 20:09:27 GMT In internal dental marketing, making a start with the business means that you have to start it right. You should be able to know how to make your practice come hand-in-hand with the your internal dental marketing business. Among the questions that the doctors asked me in a free tele-class where I invited them: were How do I know where to start with your marketing?, and How do I know if my practice can be helped with marketing?. I gave them a round about answer. A fair one nonetheless, it explains what you really need to think about in internal dental marketing instead of being misled by a consultant or marketing representative. Presented here are two specific measurements which helps me objectively coach my clients on the health of their practice. A. The Referral Ratio You need to consider the Referral Ratio in internal dental marketing. Now, you may ask: What is Referral Ratio?. It is actually simple. You take the total number of referrals you received last year and divide it by the total number of active patients you have. Thus the formula: Referral Ratio (total # of referrals received last year) (total # of active patients you have) So, if you have 300 referrals and 1000 active patients: Referral Ratio (300 referrals) (1000 active patients) 30 30 Referral Ratio is considered Good, not great... but it is a good starting place. Another would be if you have 100 referrals and 1000 active patients: Referral Ratio (100 referrals) (1000 active patients) 10 If you fall in this range, then you have some big improvements to do. But what's important is that at least you now know it.. and we can go to work! If you range below a 50 Referral Ratio in internal dental marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20 Referral Ratio, then it is vital! It calls for immediate action! B. The 6-Month Value Of A New Patient In in http://advice-and.info/Business/91393_Internal_Dental_Marketing__A_Marketing_Strategy_By_Ed_O_Keefe.html Tue, 22 Jul 2008 04:00:24 GMT The success of your dental marketing practice always has something to do with your dental practice management. In your dental practice, always aim to have good management to gain more patients, and at the same time keep them in your side longer. In this article you will discover tips on how to have a good dental practice management in your business. Tip #1: Have A Good Staff The first tip in having a good dental practice management is that you should have a staff that's educated and trained enough to talk to every patient who express their dental concerns. As an example, let me tell you what we do in promoting Invisalign. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that's trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and educated enough to help ask people identify their problem. We can ask the patient, On a scale of 1 to 10, how would you rate your smi le?; which then brings the patient to give various answers. And no matter what their answer is, what we ask them next is What would make it a 10?. Then we, as a dental team, listen intently to their answers: we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the benefits of the solution: it's invisible, removable and it allows more people to feel more confident. So getting a staff that's well-trained and educated can help you achieve more case acceptance from your patients. Tip #2: Harness The Power Of The Internet The second tip in having a good dental practice management is that make use of the power of the Internet. As we know, more and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the http://advice-and.info/Business/91386_Dental_Practice_Management__How_To_Manage_Your_Dental_Practice.html Tue, 22 Jul 2008 03:59:22 GMT In your dental marketing practice, the success of your business always has something to do with your dental practice management. Dental practice management consultant Ed O' Keefe will share to you great tips on how to manage your dental practice. For the dental practice management consultant, you should always aim to have good management to gain more patients, and at the same time keep them in your side longer. In here, you will discover tips from the dental practice management consultant on how to have a good dental practice management in your business. 1st Tip: Make Use Of The Power Of The Internet The first tip that the dental practice management consultant would give you is that you should make use of the power of the Internet. More and more people everyday go on-line, and it has become a part of their everyday activities. Having this fact in mind, what you do is create and build your own dental website. Build it in a way that it would increase the flow of people checking out your website (or you r visitors). And these visitors are your potential patients. And the more visitors you have on your site, the higher the ranking of your page will be. If your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click of the button. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords). This will enable you to dominate your area in the Internet, and you will be able to crush your competitors! 2nd Tip: Have A Good Staff In Your Practice The second tip that the dental practice management consultant would give you is that you should have a staff that's educated and trained enough to talk to every patient who express their own dental concerns. Take this for example. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that's trained enough to talk to every patient wh http://advice-and.info/Business/91385_Dental_Practice_Management_Consultant_Ed_O_Keefe_On_How_To_Manage_Your_Dental_Practice.html Tue, 22 Jul 2008 04:04:12 GMT