Get help, advice and information on all your Business issues. http://advice-and.info/Business/internal.htm Mon, 04 Aug 2008 15:35:27 GMT en In internal dental marketing, everybody aims to make BIG money for their business. Some may be successful, some may not be that lucky. But what makes one to be successful in internal dental marketing business? Well, the important factor to be successful in the internal dental marketing business is SPEED! As we all know it, the way to make BIG money and lots of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in internal dental marketing. You want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster. As you can see, this sounds too simple, doesn't it? The reason is because it is! THE PROCESS.... To make good money in internal dental marketing, you have to have the process of creation. It's simple: 1) Idea First off is for you to have an idea on how you would go for your goal. 2) Knowledge Then the next thing you do is for you to acquire the knowledge required to exec ute your idea. 3) Resources You then get the resources ( people, etc.) needed to do it for you...or help you implement it. 4) Fire! - Then move quickly... and fire, fire, fire! 5) Feedback Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! 6) Re-evaluate You then re-evaluate, then re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! In internal dental marketing, the person who moves quickly creates new end results... then re-evaluates... and heshe may be on the 4th revision while the other person is on step 3 of their first shot at it. TAKE FAST ACTION! Therefore, in internal dental marketing, the person who moves faster becomes 10 times more successful, as heshe is 10 times wiser. Always remember that wisdom is created through experiential knowledge, and not book knowledge. A person who is a Harvard Grad might be brilliant.... but is not necessarily WISE! http://advice-and.info/Business/92025_Internal_Dental_Marketing_Speed_As_An_Important_Factor_In_The_Business.html Sat, 26 Jul 2008 07:01:35 GMT In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients. By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House. #1) Your Staff.... In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamon ds and Brilliance Inner Circle, is one of the smartest people I've ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a magic question for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: On a scale of 1 to 10, how would you rate your smile?. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn't matter, because the next question is: What would make it a 10?. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter andor whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalig http://advice-and.info/Business/92024_Internal_Dental_Marketing_How_To_Market_Invisalign.html Mon, 28 Jul 2008 16:08:33 GMT In on-line internal dental marketing, all that matters is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own internal dental marketing website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you boost up your own website! Aside from this, everything else is just details in on-line internal dental marketing. The Formula That You Need..... I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line internal dental marketing, then this formula is for you: T C Cash. T is Traffic...... T stands for Traffic. By traffic, it means the rate on how many people are coming in to your web page everyday as they use the Internet. But take note that the word hits is not used, instead, I used the word people. They are passionate and good people who a re seeking out the dental professional that they would like to conduct business with. For this reason, your web page should be presented in a way that it gives and satisfies what they want. Your web page must communicate with them for it to be easy for them to choose you as their own dentist! This is a very important factor in on-line internal dental marketing. C is Conversion..... C stands for Conversion. By conversion, it means that the people visiting your website becomes your patient (you convert people from being visitors to becoming your patients). In on-line internal dental marketing, this is what you would aim for, right? You need to know how to build your own website in a manner that it gets people to enter their name and information, then they call your office and officially become your patient! If you can't get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! So, let's say you are currently getti http://advice-and.info/Business/91883_Internal_Dental_Marketing__How_To_Get_On_Top_In_The_Business_Online.html Sun, 27 Jul 2008 14:19:18 GMT In internal dental marketing, you should find ways to be able to post your services to the public effectively. One of the ways that people resolve to for this is through ordinary advertising. But there comes a time that ordinary advertisements seem to prove to be insufficient. Internal dental marketing business demands that your readers get the central message that you want to reach out to them quickly. So this is where the power of Free Standing Inserts comes in! Internal dental marketing should be coupled with such inserts, and I'll show you why... Advantages Of Free Standing Inserts: Here are the advantages of free standing inserts in internal dental marketing: Advantage #1: They Get Read More! People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn't work, most people tend to immediately look at the sales copy on the ad or direct mail piece. However, you should always remember that the #1 key factor to any advertisement or direct mail piece working is NOT the copy, but it's the READERSHIP of the piece! This means the value lies on the attention span that people give in reading your piece. Advantage #2: They Are More Cost-Effective! Sometimes you'll find that you can place an advertisement that is a quarter page ad, but in the same paper run full page free standing insert. You may ask why this is the case.... I have no idea. But it somehow tells me that you should be running the free standing insert! Advantage #3: You Can Mail The Same List Weekly Or Monthly For As Little As 800 Bucks! I just got off the phone with Dr. Ron Senn. He was telling me that he can reach 14,000 homes for 800 bucks. Amazing! We spoke about rotating a different 14,000 a week... or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only a small amount of 3200 bucks! Advantage #4: http://advice-and.info/Business/91882_Internal_Dental_Marketing__Go_For_Free_Standing_Inserts.html Sun, 27 Jul 2008 23:14:48 GMT In the business of internal dental marketing, you should be able to increase the lifetime value of every patient. What do I mean by increasing such value in internal dental marketing? It means that you should be able to maximize the time span that your patient is going to have you as their dentist. So how do we do you do it? You do it by identifying the different behaviors of new patients when they come into the practice... then leave. In internal dental marketing, they should fit into a few different bigger categories, then you can slim them down. You may encounter patients with different kinds of needs in internal dental marketing. Imagine a scenario wherein you have 3 kinds of patients coming into your office. Patient A comes in as a new patient, accepts basic standard of care. Have this patient scheduled for cleaning three to six months out. Then enter Patient B. This patient comes in as a new patient as well, and accepts basic standard of care. However he requires a lot more of work to be done, as h e has expressed some interest and desire to have more cosmetic work done.... but leaves unscheduled for next step. So the appointment is for 6 months out ( the dentist and office accepts the fact that, Well, they are just aren't ready yet... or you'll try again in 6 months). Then comes Patient C. This patient comes in expressing interest in implants, cosmetic dentistry, or any kind of higher end treatments. But in the end he does not accept the treatment. (You may think, What were their excuses? Reason? Real reasons vs. False reasons? Other possible ways to sub-niche these types of patients might be by age; Seniors vs. Boomers; Moms with young children vs. Moms whose children who are out of high school; Men vs. Women; Affluent vs. Non-Affluent). Practical Strategies To Maximize The Lifetime Value Of Each New Patient: As you go on with your business in internal dental marketing, you should develop strategies that will be able to help you maximize the lifetime value of each patient. Always remember t http://advice-and.info/Business/91770_Internal_Dental_Marketing__How_To_Increase_The_Lifetime_Value_Of_Every_Patient.html Wed, 23 Jul 2008 20:09:27 GMT In internal dental marketing, making a start with the business means that you have to start it right. You should be able to know how to make your practice come hand-in-hand with the your internal dental marketing business. Among the questions that the doctors asked me in a free tele-class where I invited them: were How do I know where to start with your marketing?, and How do I know if my practice can be helped with marketing?. I gave them a round about answer. A fair one nonetheless, it explains what you really need to think about in internal dental marketing instead of being misled by a consultant or marketing representative. Presented here are two specific measurements which helps me objectively coach my clients on the health of their practice. A. The Referral Ratio You need to consider the Referral Ratio in internal dental marketing. Now, you may ask: What is Referral Ratio?. It is actually simple. You take the total number of referrals you received last year and divide it by the total number of active patients you have. Thus the formula: Referral Ratio (total # of referrals received last year) (total # of active patients you have) So, if you have 300 referrals and 1000 active patients: Referral Ratio (300 referrals) (1000 active patients) 30 30 Referral Ratio is considered Good, not great... but it is a good starting place. Another would be if you have 100 referrals and 1000 active patients: Referral Ratio (100 referrals) (1000 active patients) 10 If you fall in this range, then you have some big improvements to do. But what's important is that at least you now know it.. and we can go to work! If you range below a 50 Referral Ratio in internal dental marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20 Referral Ratio, then it is vital! It calls for immediate action! B. The 6-Month Value Of A New Patient In in http://advice-and.info/Business/91393_Internal_Dental_Marketing__A_Marketing_Strategy_By_Ed_O_Keefe.html Tue, 22 Jul 2008 04:00:24 GMT