Get help, advice and information on all your Business issues. http://advice-and.info/Business/keefe.htm Mon, 04 Aug 2008 15:35:27 GMT en As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you beef-up your own website. Aside from this, everything else is just details in dental marketing. The Formula For Success! I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T C Cash. T is for Traffic! T stands for Traffic. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word hits, rather, I made use of t he word people. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in. C is for Conversion! C stands for Conversion. What do I mean by conversion? It means that the people visiting your website (or visitors if you may) becomes your patient. So you convert people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can't get people to be your patient through your website, then what you have is a websit http://advice-and.info/Business/92018_Dental_Marketing_On-line_Ed_O_Keefe_Talks_About_Getting_On_Top_In_The_Business.html Sat, 02 Aug 2008 07:07:28 GMT In dental marketing, everybody aims to make BIG money for their business. Some may be successful, some may not. But what makes one to be successful in the dental marketing business? Dental marketing consultant Ed O' Keefe will share to you an important factor for such success in the business. For the dental marketing consultant, the important factor to be successful is SPEED! As we all know it, the way to make BIG money and more of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in dental marketing. For the dental marketing consultant, if you want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster. This sounds too simple, doesn't it? The reason is because it is! THE PROCESS OF CREATION: For the dental marketing consultant, to make good money in the business, first is you have to have the process of creation. It's simple: 1) Idea First off is for you to have an idea on how y ou would go for your goal. 2) Knowledge Then the next thing you do is for you to acquire the knowledge required to execute your idea. 3) Resources You then get the resources ( people, etc.) needed to do it for you...or help you implement it. 4) Fire! - Then move quickly... and fire, fire, fire! 5) Feedback Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! 6) Re-evaluate You then re-evaluate, then re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! The person who moves quickly creates new end results... then re-evaluates... and heshe may be on the 4th revision while the other person is on step 3 of their first shot at it. Then the dental marketing consultant will take you on to the next step. TAKE FAST ACTION! Therefore, the person who moves faster becomes 10 times more successful, as heshe is 10 times wiser. The dental marketing consultant would remind y http://advice-and.info/Business/91993_Dental_Marketing_Consultant_Ed_O_Keefe_On_Speed_As_An_Important_Factor_In_Dental_Marketing.html Sat, 26 Jul 2008 07:01:06 GMT As a dentist marketing consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist marketing. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer ( and it doesn't matter if he has been a dentist for a very long time working hard in the trenches providing great service ). I am going to share with you 4 strategies on how to deal with such a challenge in dentist marketing. Following these strategies will help you to go for success in your business. Strategy 1: Create A Constant Stream Of Patients! In dentist marketing, your job is to create a constant stream of specific high quality new patients. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations ( and they refer as well), it is considered as a good start. Keep in mind that it doesn't matter how long you've been in the business, you always have to keep new fresh p atients coming in. Strategy 2: Reactivate Existing Patients! The inactive and unfinished treatment base is the hidden goldmine within your practice. So advise my clients to go after this hidden goldmine. How do you do this in dentist marketing ? By doing it in four ways: send out 3-step to 4-step direct mail campaign offer your patients credits towards any cosmetic dentistry (whitening,etc) do voice broadcast to your patient's home or phone calls (works tremendously) use e-mails as a multimedia approach Strategy 3: Create A Referral System! The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. However, you should put in mind that if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. In dentist marketing the team has a responsibility and accountability for those results. Strategy http://advice-and.info/Business/91764_Dentist_Marketing_Ed_O_Keefe_On_How_To_Keep_A_Constant_Flow_Of_Patients_In_Your_Practice.html Mon, 28 Jul 2008 02:21:27 GMT In internal dental marketing, making a start with the business means that you have to start it right. You should be able to know how to make your practice come hand-in-hand with the your internal dental marketing business. Among the questions that the doctors asked me in a free tele-class where I invited them: were How do I know where to start with your marketing?, and How do I know if my practice can be helped with marketing?. I gave them a round about answer. A fair one nonetheless, it explains what you really need to think about in internal dental marketing instead of being misled by a consultant or marketing representative. Presented here are two specific measurements which helps me objectively coach my clients on the health of their practice. A. The Referral Ratio You need to consider the Referral Ratio in internal dental marketing. Now, you may ask: What is Referral Ratio?. It is actually simple. You take the total number of referrals you received last year and divide it by the total number of active patients you have. Thus the formula: Referral Ratio (total # of referrals received last year) (total # of active patients you have) So, if you have 300 referrals and 1000 active patients: Referral Ratio (300 referrals) (1000 active patients) 30 30 Referral Ratio is considered Good, not great... but it is a good starting place. Another would be if you have 100 referrals and 1000 active patients: Referral Ratio (100 referrals) (1000 active patients) 10 If you fall in this range, then you have some big improvements to do. But what's important is that at least you now know it.. and we can go to work! If you range below a 50 Referral Ratio in internal dental marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20 Referral Ratio, then it is vital! It calls for immediate action! B. The 6-Month Value Of A New Patient In in http://advice-and.info/Business/91393_Internal_Dental_Marketing__A_Marketing_Strategy_By_Ed_O_Keefe.html Tue, 22 Jul 2008 04:00:24 GMT In your dental marketing practice, the success of your business always has something to do with your dental practice management. Dental practice management consultant Ed O' Keefe will share to you great tips on how to manage your dental practice. For the dental practice management consultant, you should always aim to have good management to gain more patients, and at the same time keep them in your side longer. In here, you will discover tips from the dental practice management consultant on how to have a good dental practice management in your business. 1st Tip: Make Use Of The Power Of The Internet The first tip that the dental practice management consultant would give you is that you should make use of the power of the Internet. More and more people everyday go on-line, and it has become a part of their everyday activities. Having this fact in mind, what you do is create and build your own dental website. Build it in a way that it would increase the flow of people checking out your website (or you r visitors). And these visitors are your potential patients. And the more visitors you have on your site, the higher the ranking of your page will be. If your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click of the button. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords). This will enable you to dominate your area in the Internet, and you will be able to crush your competitors! 2nd Tip: Have A Good Staff In Your Practice The second tip that the dental practice management consultant would give you is that you should have a staff that's educated and trained enough to talk to every patient who express their own dental concerns. Take this for example. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that's trained enough to talk to every patient wh http://advice-and.info/Business/91385_Dental_Practice_Management_Consultant_Ed_O_Keefe_On_How_To_Manage_Your_Dental_Practice.html Tue, 22 Jul 2008 04:04:12 GMT In dental practice, everybody aims to make big money in their business. What makes one to be successful in their dental practice? Dental practice consultant Ed O' Keefe will share to you an important factor for such success in the business. For the dental practice consultant, the important factor to be successful is SPEED! As we all know it, the way to make big money and more of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in your dental practice. For the dental practice consultant, if you want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster! THE PROCESS OF CREATION: For the dental practice consultant, to make good money in the business, first is you have to have the process of creation. It's simple. First off is for you to have an idea on how you would go for your goal. Then the next thing you do is for you to acquire the knowledge required to execute your idea. You t hen get the resources ( people, etc.) needed to do it for you, or help you implement it. Then move quickly... and fire, fire, fire! Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! Then, you re-evaluate, re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! The person who moves quickly creates new end results... then re-evaluates. TAKE FAST ACTION IN YOUR PRACTICE: The person who moves faster becomes 10 times more successful, and in the process heshe is 10 times wiser. The dental practice consultant would remind you that wisdom is created through experiential knowledge, and not book knowledge. A person who is a Harvard Grad might be brilliant.... but is not necessarily WISE! This is why speed is very important in your dental practice. It is the only variable that can accelerate this process. It requires action to eliminate the things that are holding you back, and moving beyon http://advice-and.info/Business/91383_Dental_Practice_Consultant_Ed_O_Keefe_On_Speed.html Tue, 22 Jul 2008 04:01:41 GMT