Get help, advice and information on all your Business issues. http://advice-and.info/Business/keep.htm Mon, 04 Aug 2008 15:35:27 GMT en As a dentist marketing consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist marketing. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer ( and it doesn't matter if he has been a dentist for a very long time working hard in the trenches providing great service ). I am going to share with you 4 strategies on how to deal with such a challenge in dentist marketing. Following these strategies will help you to go for success in your business. Strategy 1: Create A Constant Stream Of Patients! In dentist marketing, your job is to create a constant stream of specific high quality new patients. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations ( and they refer as well), it is considered as a good start. Keep in mind that it doesn't matter how long you've been in the business, you always have to keep new fresh p atients coming in. Strategy 2: Reactivate Existing Patients! The inactive and unfinished treatment base is the hidden goldmine within your practice. So advise my clients to go after this hidden goldmine. How do you do this in dentist marketing ? By doing it in four ways: send out 3-step to 4-step direct mail campaign offer your patients credits towards any cosmetic dentistry (whitening,etc) do voice broadcast to your patient's home or phone calls (works tremendously) use e-mails as a multimedia approach Strategy 3: Create A Referral System! The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. However, you should put in mind that if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. In dentist marketing the team has a responsibility and accountability for those results. Strategy http://advice-and.info/Business/91764_Dentist_Marketing_Ed_O_Keefe_On_How_To_Keep_A_Constant_Flow_Of_Patients_In_Your_Practice.html Mon, 28 Jul 2008 02:21:27 GMT When you have a computer that more that one person uses, you may want to keep a check on the activities the other person is performing. Though this may seem like you dont respect the other persons privacy, in reality there may be things going on that you should know about. But without help you are left in the dark. If the other person doesnt want you to know, he wont ell you about his nefarious activities. Hell erase the history and leave you without a clue about his secret actions.This person could be your child, spouse or employee. Your child could meet the wrong person on the internet. Your spouse may be looking at material on the internet that you find objectionable. Your employee may be wasting company resources and time playing on the internet. All of these scenarios can be discovered and stopped if you know how to do to stop them. You have the right and responsibility to protect your child from dangerous people. You have the right to know if your spouse is secretly watchin g indecent material. As an employer it is your right to get a full days work out of your employees and to have company resources used correctly.When you have suspicions that things you may not approve of are going on in secret then you need to find out. You need to know what is really going on. There is a way for you to be informed. You can log key strokes; you can take snapshots of the desktop and record all the programs that are opened or closed, and do it all in stealth mode. Your spying activity can be invisible to the other users. At <a href"http:www.click-logger.com" target"top">www.click-logger.com<a> you can get the software you need. You have three choices according to the level of help you require: the Keylogger, the Refog Spy or the Employee Monitor. Click the link to get your help. http://advice-and.info/Business/90059_Tools_That_Keep_You_In_Control_Of_Your_Computer.html Sat, 05 Jul 2008 05:12:20 GMT How to Keep Your Business Cards from Being Tomorrows Trash Keywords: print business cards, full color business cards Knowing why people decide to keep business cards instead of throwing them away can give you a big advantage when designing your business cards. Here are the top 6 reasons why people keep business cards: 1. To remember their colleagues. This is generally the reason people keep business cards from trade shows or other industry events. They want to remember you in case they need you for later or if they want to consider you as a future possible business partner. 2. For a potential resource or supplier connection. If you run a dry-cleaning business, and you hand out your business card to someone in leather goods, that person will probably keep your card because you know how to clean leather. Or maybe you use suppliers that the leather-maker could use. 3. For social reasons. Mainly, if someone is attracted to you, theyll keep your card for a later date. And I do mean date! 4. To h elp out a family member or friend. Many people may not need your product or service, but have a family member or friend who could use your service. Its a good idea to hand out a few full color business cards at a time, and casually mention In case your family or friends need my service Oftentimes this will jog someones memory of a family member saying that they needed a product or service like yours. 5. To know their competition. Competitors need to know as much as they can about each other, so someone you may not even know is your competitor (or works for your competitor, or has a family member that works for your competitor) will take your card. You can find out a lot about your competition through their Web site, brochures, flyers and other marketing materials, but its tough to get your hand on something more personal like a business card. 6. Your card has an interesting design, or has some useful information on it. Some people keep business cards just because they think it looks cool and the http://advice-and.info/Business/89084_How_To_Keep_Your_Business_Cards_From_Being_Tomorrows_Trash.html Wed, 25 Jun 2008 11:54:26 GMT One of the best ways to achieve continued success in your small business is to retain the ability maintain your customer base. One of the best ways to do that is through staying in touch with your customers. Postcard marketing provides a quick and easy way for businesses to drop short notes to their customers just as a way to show appreciation for business. It doesnt take very much time and postcard printing is both easy and inexpensive to accomplish. You can have a message already prepared and address the postcard to your prospective customers or you can simply use print some type of sales agenda and write the note yourself. If you have a program for printing greeting cards you can make use of that by remembering your customers on their birthdays, anniversaries, Christmas and other holidays. Taking the time to stay in touch with your customers through postcard marketing or printing greeting cards shows them that you value their business. Although it doesnt seem like much to anyone standing on the sidelines, it is actually a very important step toward keeping that customer especially if the other sales representatives with whom he or she deals do not take that extra step. You can also find online postcards through many of the free greeting card sites that you can use instead of investing in postcard printing. http://advice-and.info/Business/86871_Reach_Out_And_Keep_In_Touch_With_Your_Customers.html Fri, 23 May 2008 02:43:28 GMT "What good is a color poster if no one bothers to read it? The real question is how many people are really looking at your posters? Are you giving them something they just cant help but stop to look at? Is your writing so strong that once you have their attention they gladly let you keep it until theyre done reading everything you have to say? http://advice-and.info/Business/86836_Grab_Their_Attention_And_Keep_It.html Wed, 21 May 2008 06:30:08 GMT Have you ever lost touch with an old friend? At first, you talk to each other regularly, through email or on the phone. After a while, the phone calls stop, and the emails become less regular. A few months later, and even the emails come to a halt. Eventually, you stop thinking about that old friend. You did not keep in touch, so the friendship suffered. The story is much the same in business. If you do not keep in touch with your customers, you will lose them. Eventually, they will forget about you, and move on to another company. You have to keep in constant contact with your market audience, just like they were friends of yours. In fact, what better friend does your business have than your customers? http://advice-and.info/Business/86140_Keep_In_Touch_With_Your_Customers.html Wed, 07 May 2008 03:29:06 GMT