Get help, advice and information on all your Business issues. http://advice-and.info/Business/market.htm Mon, 04 Aug 2008 15:35:27 GMT en In internal dental marketing, Invisalign is being promoted nowadays for patients who needs whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution for them to help them get straighter teeth. But how do we market Invisalign in internal dental marketing? Or how do we attract more patients to accept Invisalign cases in internal dental marketing? In this article, I will discuss to you the ways to market this solution to your patients. By far, the best way to market this solution to patients in internal dental marketing are in 2 ways: first, through your staff; and second, through Invisalign Open House. #1) Your Staff.... In promoting Invisalign in internal dental marketing, your staff has to be educated and trained to talk to every single patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, who is the president of Hygiene Diamon ds and Brilliance Inner Circle, is one of the smartest people I've ever met and one of the most trained people in improving your hygiene profitability and getting your hygienists and assistants to work in unison and it helps sell more sort of dentistry for the doctor. What she says a lot too is that she has a magic question for every single patient who walks through the door (and who becomes a new patient). She asks them a simple question: On a scale of 1 to 10, how would you rate your smile?. The patient would wonder and would give various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn't matter, because the next question is: What would make it a 10?. And we, as a dental team, listen to the patients. The moment they start talking about how they like to have straighter andor whiter teeth, we take down notes and through this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the core benefits of Invisalig http://advice-and.info/Business/92024_Internal_Dental_Marketing_How_To_Market_Invisalign.html Mon, 28 Jul 2008 16:08:33 GMT In dental marketing, Invisalign is being promoted for patients who needs whiter, stronger teeth. But how do you market Invisalign in dental marketing? Or how do you attract more patients to accept Invisalign cases in dental marketing? In this article, I will discuss to you the ways to market this solution to your patients. The best way to market this solution to patients in dental marketing are first, through your staff; and second, through conducting Invisalign Open House. The Staff: In promoting Invisalign in dental marketing, you need staff that's educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, has a magic question for every single patient who walks through the door (and who becomes a new patient). She asks them: On a scale of 1 to 10, how would you rate your smile?. The patient woul d give her various answers. Some may say 6, some 4, others 2, or a 7 maybe, but it really doesn't matter, because the next question given to them would be: What would make it a 10?. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; it's invisible, removable and it allows more people to feel more confident! Conducting Invisalign Open House: Another thing you can do to market Invisalign in dental marketing is to conduct Invisalign Open House. When you think about this there are two things that you should follow: 1) You have to be able to market your Invisalign day appropriately. The big mistake that a lot of people do is that they decide to do the open house, but they send out a mailer to their existing patients, and they g http://advice-and.info/Business/91995_Dental_Marketing_How_To_Market_Invisalign.html Sat, 26 Jul 2008 06:59:26 GMT In dentist marketing, Invisalign is being promoted for patients who need to have whiter, stronger teeth. In this article, I am going to show you the dentist marketing ideas on how to market Invisalign. So what dentist marketing ideas are you going to apply in marketing invisalign? What dentist marketing ideas do you have to use to gain more case acceptance for Invisalign cases? The dentist marketing ideas that you are going to use in marketing this kind of solution to the patients are first, through your staff; and second, through Invisalign Open House. Dentist Marketing Idea #1: Have The Right Staff! The first of the dentist marketing ideas that you have to follow is that you need the staff who are educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. President of Hygiene Diamonds and Brilliance Inner Circle Wendy Briggs, gives a magic question for every single pa tient who walks through the door. She asks them: On a scale of 1 to 10, how would you rate your smile?. Given this question the patient would then give different answers. They may say 2, or 4, or 6, or perhaps 7. Whatever their answers may be, it really doesn't matter. And this is because the next question that would be asked to them is: What would make it a 10?. And we, as a dental team, listen to the patients' answers. We take down notes the moment they start talking about how they like to have straighter and whiter teeth, and through this we can create a good package of information and give it back and then sell the treatment. The staff also needs to know the important benefits of Invisalign: it's invisible; it's removable; and it allows more people to feel more confident! Dentist Marketing Idea #2: Make An Invisalign Open House! The next of the dentist marketing ideas in marketing Invisalign is creating an Invisalign Open House. When you think about making one there are two important thi http://advice-and.info/Business/91880_Dentist_Marketing_How_To_Market_Invisalign.html Tue, 29 Jul 2008 16:12:35 GMT Many marketers want to cut to the chase and just target people that are rich. They only want the people that have the disposable income to spend on their purchases. You can certainly target a market that includes people that make over a certain amount of money, but that doesnt guarantee that theyll spend their money on your product. To market to the wealthy, you need to change your marketing strategy a bit. Tweak what you do for your middle-class targets. Here's how to reach the rich: Visit these pages for more information on poster printing (http:www.printplace.comprintingpostcard-printing.aspx) and color poster printing (http:www.printplace.comprintingcolor-poster-printing.aspx) Be where they are. People remember things by repetition. 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