Get help, advice and information on all your Business issues. http://advice-and.info/Business/marketing+ideas.htm Mon, 04 Aug 2008 15:35:27 GMT en In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice. There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business. As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet. Idea #1: Conceive a plan on a good dental marketing idea! For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You'll want to set goals for: a) How many new patients you want; b) What type of patients you want to attract; c) How many referrals you want to generate; and d) How much you expect each patient to be worth. Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfu http://advice-and.info/Business/92030_New_Dental_Marketing_Ideas_For_Dental_Practice_Success.html Mon, 28 Jul 2008 15:18:13 GMT Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people's lives already. With these facts in mind, the Internet itself can be considered as a new dental marketing idea. We can use the power of the Internet as a new strategy or idea to become successful in the field of dental marketing. So you would ask, How can the Internet help you become successful in dental marketing? or What makes it fit to be considered as a new idea for dental marketing?. This article will provide you with answers to these questions. As a new idea for dental marketing, the Internet is useful due to the following facts: (1) More and More People Are Going On-line: As stated earlier, more and more people are using the Internet in their daily activities. Growing numbers of people are searching on-line compared to any other medi a for their service providers; to get directions to places they want to go, to chat in social media directories, to get in touch with friends and other people through various social networking sites, etc. Now as you build your own website for your dental marketing business, and as more and more people are making use of the Internet, make sure that it would be presented in a way that could increase the traffic of your visitors (which could be your potential patients). (2) The Power Of Keywords: Coming up with a new idea of good key words can help you become successful in dental marketing as well. Use specific keywords (like dental, marketing, or any specific keyword that you can come up with). If done correctly, you can literally dominate your area in the Internet... and you will be able to crush your competitors! (3) Every Visit Counts: Getting new patients through the Internet in dental marketing is absolutely FREE! The idea is the more visitors you have on your site, the higher the ranking o http://advice-and.info/Business/92028_New_Dental_Marketing_Ideas_The_Internet.html Sat, 26 Jul 2008 07:06:28 GMT One of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a gameplan. What does this idea of gameplan refer to? Well, it refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then there's also the Internet. Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people's lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, How can the Inte rnet help you become successful in dental marketing? or What makes it fit to be considered as one of the new ideas for dental marketing?. This article will also provide you with answers to these questions. PART I: On Creating A Gameplan..... So how do you create a gameplan as one of the new dental marketing ideas? The answer to this is that you should come up and set for goals. This could be setting goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth. #1: Setting Goals for How Many New Patients You Want: In dental marketing, setting goals on how many new patients you would like to have can be one of the very helpful ideas. Set the number of new patients that you would have, let's say, for a month. Having this number in your mindset can help you target a specific number of patients at a fixed rate in a month (let's say 3 patients in a month). Th http://advice-and.info/Business/92027__New_Dental_Marketing_Ideas_Creating_A_Gameplan_And_Using_The_Internet.html Sat, 26 Jul 2008 06:59:58 GMT Lately, I've been receiving this question, stating somewhat of a choice: What would be better? Should I go for Internet (or On-line) Dental Marketing, or Off-line Dental Marketing? Well, my answer to this question is both andor neither. It would be up to you if you would choose either Internet or off-line dental marketing. Both kinds of dental marketing have their own advantages. In this article I would discuss to you the benefits of such dental marketing strategies. For InternetOn-line Dental Marketing : As my prediction for the next three years, there would be a big possibility that the patients would go for on-line dental marketing, where these patients will try to reach their dentists through the Internet. We can estimate that to around 80 of the patients reaching and even finding their dentists through the World Wide Web. Just think about it. If you throw a question to, let's say, around one hundred people, asking them where they would get their directions, research information and choose ne w service provider, roughly around eighty to ninety of them would say I just had to google it. You see, going on-line would spare them the time going from one location to another. Let's say, for example, if a person would like to see the latest version of a certain cellphone (like Nokia, or Motorola, or whatever). Wouldn't it be much easier for himher to just go and check it out in the Internet in the comfort of hisher own home, rather than go to his local shop a few miles away? This would save himher time and energy, don't you agree? This is just like in the field of Internet or On-line marketing. It's much easier for patients to reach their respective dentists on the Internet. Going on-line would save them the time and energy that they would need to go from their home to their dentist's office. Reaching their dentist is just within the click of a button! For Off-line Dental Marketing : Like on-line dental marketing, off-line dental marketing has its advantages as well. The traditional way of http://advice-and.info/Business/92026_Internet_Dental_Marketing_Or_Off-line_Dental_Marketing_Which_Dental_Marketing_Method_Works_Best.html Sat, 26 Jul 2008 07:04:37 GMT In dental marketing, Invisalign is being promoted for patients who need whiter, stronger teeth. In this article, I am going to show you new dental marketing ideas on marketing Invisalign. So what new dental marketing ideas are you going to apply to market invisalign? Or what new dental marketing ideas do you use to attract more patients to accept Invisalign cases? The new dental marketing ideas that you are going to follow to market this solution to patients in are first, through your staff; and second, through Invisalign Open House. Idea #1: Have The Right Staff! The first of the new dental marketing ideas that you have to follow is that you need the staff that's educated and trained to talk to every patient who express interest in having straighter, more attractive teeth, and also educated and trained to help ask people identify their problem. Wendy Briggs, president of Hygiene Diamonds and Brilliance Inner Circle, gives a magic question for every single patient who walks through the door ( and who becomes a new patient). She asks them: On a scale of 1 to 10, how would you rate your smile?. The patient would then give various answers. They may say 2, or 4, or 6, or 7; but it really doesn't matter, because the next question given to them would be: What would make it a 10?. And we, as a dental team, listen to their answers. The moment they start talking about how they like to have straighter and whiter teeth, we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the important benefits of Invisalign; first, it's invisible; second, it's removable; and third, it allows more people to feel more confident (as opposed to wearing traditional metal braces)! Idea #2: Make An Invisalign Open House! The next of the new dental marketing ideas to market Invisalign is to make an Invisalign Open House. When you think about making one there are two things that you should remember: 1) You have to be ab http://advice-and.info/Business/91997_New_Dental_Marketing_Ideas_On_Marketing_Invisalign.html Sat, 26 Jul 2008 07:11:04 GMT In dental marketing, everybody aims to make BIG money for their business. Some may be successful, some may not. But what makes one to be successful in the dental marketing business? Dental marketing consultant Ed O' Keefe will share to you an important factor for such success in the business. For the dental marketing consultant, the important factor to be successful is SPEED! As we all know it, the way to make BIG money and more of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in dental marketing. For the dental marketing consultant, if you want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster. This sounds too simple, doesn't it? The reason is because it is! THE PROCESS OF CREATION: For the dental marketing consultant, to make good money in the business, first is you have to have the process of creation. It's simple: 1) Idea First off is for you to have an idea on how y ou would go for your goal. 2) Knowledge Then the next thing you do is for you to acquire the knowledge required to execute your idea. 3) Resources You then get the resources ( people, etc.) needed to do it for you...or help you implement it. 4) Fire! - Then move quickly... and fire, fire, fire! 5) Feedback Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! 6) Re-evaluate You then re-evaluate, then re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! The person who moves quickly creates new end results... then re-evaluates... and heshe may be on the 4th revision while the other person is on step 3 of their first shot at it. Then the dental marketing consultant will take you on to the next step. TAKE FAST ACTION! Therefore, the person who moves faster becomes 10 times more successful, as heshe is 10 times wiser. The dental marketing consultant would remind y http://advice-and.info/Business/91993_Dental_Marketing_Consultant_Ed_O_Keefe_On_Speed_As_An_Important_Factor_In_Dental_Marketing.html Sat, 26 Jul 2008 07:01:06 GMT In this article, dental marketing consultant Ed O' Keefe shares about the new dental marketing ideas developed for the dental marketing business. For the dental marketing consultant, one of the best ways to become successful in the business of dental marketing is to develop new ideas, like creating a gameplan. What does this idea of gameplan refer to? It refers to developing a gameplan that would help you to double new patients in your dental marketing business. So the more new patients that you have, the more successful you will be in your business. Developing this kind of idea is one way to be on top of the dental marketing area. Then for the dental marketing consultant, there's also the Internet. Nowadays, more and more people are using the Internet in their everyday activities. Be it in shopping through e-bay, looking up for prices of cars in automobile sites, or simply logging in to social networking sites, the Internet has been a part of people's lives already. With these facts in mind, the Internet itself can be considered as a one of the new dental marketing ideas. We can use the power of the Internet as a new strategy to become successful in the field of dental marketing. So you would ask, How can the Internet help you become successful in dental marketing? or What makes it fit to be considered as one of the new ideas for dental marketing?. The dental marketing consultant will also provide you with answers to these questions. PART I: On Creating A Gameplan..... So how do you create a gameplan? The answer to this is that you should come up and set for goals. The dental marketing consultant would advise you to set goals for: (1) how many new patients you want; (2) what type of patients you want to attract; (3) how many referrals you want to generate; and (4) how much you expect each patient to be worth. #1: Setting Goals for How Many New Patients You Want: The dental marketing consultant would say that setting goals on how many new patients you would like to have can be one of the http://advice-and.info/Business/91992_The_New_Dental_Marketing_Ideas_Creating_A_Gameplan_And_Using_The_Internet.html Sat, 26 Jul 2008 07:00:57 GMT In dental marketing, you should find new ideas to be able to post your services to the public effectively. One of the ideas that people resolve to for this is through ordinary advertising. It's nothing new, but there comes a time that ordinary advertisements seem to prove to be insufficient. Dental marketing business demands that your readers get the central message that you want to reach out to them quickly. So this is where the power of Free Standing Inserts comes in! Dental marketing should be coupled with such new ideas of having inserts, and this article will prove to you why. Why Go For Free Standing Inserts? Here are the reasons why you should use free standing inserts as one of the new ideas in dental marketing: #1: They Get Read More! People tend to read more of free standing inserts. When an advertisement or direct mail piece doesn't work, most people tend to immediately look at the sales copy on the ad or direct mail piece. However, you should always remember that the #1 key f actor to any advertisement or direct mail piece working is NOT the copy, but it's the READERSHIP of the piece! This means the value lies on the attention span that people give in reading your piece. #2: They Are More Cost-Effective! At times you will find that you can place an advertisement that is worth a quarter page ad, but in the same paper run full page free standing insert. You may ask why this is the case.... I have no idea. But it tells me that you should be running the free standing insert! #3: You Can Mail The Same List Weekly Or Monthly For As Little As 800 Bucks! I just finished talking to Dr. Ron Senn on the phone. He was telling me that he can reach 14,000 homes for 800 bucks. WOW! We spoke about rotating a different 14,000 a week... or running a different advertisement to the same 14,000 every week. The idea was that he can run a weekly free standing insert (find 4 recipients and rotate; or 1 recipient and rotate to whom you send it to) for only a small amount of http://advice-and.info/Business/91887_New_Dental_Marketing_Ideas_Using_Free_Standing_Inserts.html Sat, 26 Jul 2008 07:02:42 GMT As a dental marketing consultant, I have been very successful in getting my clients to bring in so many new patients, and to have my clients accept my cases as well so fast for years now. In this article, you will be able to have great ideas on how to become successful in the business of dental marketing. I will help you to go away from the traditional ways of being procedure-oriented, and to be able to find a new unique perspective and ideas on how to win new patients in a different, more effective way. And as an effective dental marketing consultant, I will also share a rather unique view and ideas on how trust develops between the dental marketer and the customerpatient to the reader. You may ask to a dental marketing consultant, Well, I'm really not a marketer as such. I just want to sell or provide as much (with services like TMJ, Restorative Work, Implants, Cosmetics, Dentures, Whitening, etc.) And I understand that you have to go through all these marketing and emotional connection stuf f, and it spells too much work. Now, how do I make this one work without going through all these steps and get new better ideas?. I understand this kind of question very well. I have always encountered this kind of question. As individuals who are in the line of dental marketing, your goals are to get a ton of new patients, buying and choosing your services as fast as possible. So what ideas do you need to achieve these goals? As a consultant, I would advise you to develop empathy with your patients. In dental marketing, this is perhaps the most important skill you will need to get people to totally trust you. As you look it up in the dictionary, it is defined as intellectual or imaginative apprehension of another's condition or state of mind!. It means, in plain English, that you have to have a complete understanding of the psychological state of mind of your prospect, and they sense it without you having to tell them! Always remember that the operating force here is the actual state of mind of y http://advice-and.info/Business/91886_New_Dental_Marketing_Ideas_On_How_To_Attract_A_Flood_Of_High_Quality_Patients_In_A_Minimal_Time.html Tue, 29 Jul 2008 17:38:02 GMT To become successful in the business of dental marketing, new dental marketing ideas are being developed. One of these new dental marketing ideas is developing and creating a "gameplan". Now, what do I mean by this? Well, it refers to developing a gameplan that would help you in doubling new patients in your own dental marketing business. Take note: the more new patients that you have, the more chances of success there will be for you in your business. As one of the new ideas in dental marketing, this is one way to help you to be on top of the dental marketing business. Being on of the new dental marketing ideas, how do you develop this? You should set for goals in order to do this. These goals are for: (1) the number of new patients you want; (2) the type of patients you want to have; (3) the number of referrals you want to make; and (4) the expected worth of each of your patient. #1: The Number Of New Patients You Want: In dental marketing, having goals and ideas on the number of new patients t hat you would like to have can be very helpful. Set the number of new patients that you would want to have, for example, in a month. Having this number in mind helps you target a specific number of patients at a fixed rate in a month (let's say 3 patients in a month). Then in time you will be able to add more new patients to those fixed number of patients ( let's say from 3 patients, you will be able to increase them to 4 or 5 patients in a month). #2: The Type of Patients You Want To Have: Choosing the type of patients that you want to attract can also be very helpful in your dental marketing business. These new patients could be from different kinds of status and professions (like lawyers, accountants, engineers, etc.). Having this ideas in mind would help you in setting up the income that you would like to earn in a month; for example, as to how much you would charge for this type of patient who is from a certain kind of profession. #3: The Number of Referrals You Want To Make: As you satisf http://advice-and.info/Business/91885_New_Dental_Marketing_Ideas_Creating_A_Gameplan.html Tue, 29 Jul 2008 01:27:54 GMT I, Ed O' Keefe, has been a dental marketing consultant for years now. And what I have seen is that the Internet is one of the primary factors that can drive you to success in the dental marketing business niche. Today, we see a lot of people making use of the Internet in their daily activities. They go shopping through e-bay; looking up for prices of cars in automobile sites; logging on to social networking sites; we can see that the Internet is becoming an important part of people's daily lives. This being the fact, I can say that the Internet itself can be considered as a dental marketing strategy. We can harness the power of the Internet as a new strategy to become successful in the dental marketing business. Questions like these may possibly come in to your mind (and I believe it probably will): How can the Internet lead you to success in dental marketing?; or What makes it fit to be a winning factor in dental marketing?. In dental marketing, I find the Internet useful to the business due to many things. (1) I See A Lot Of People Going On-line! Many people are using the Internet in their daily activities. There are more people searching on-line compared to that of any other media for their service providers; they get directions to places they want to go, they chat with other people in social media directories, and others. As you build your own website for your dental marketing business, make sure that your website would increase the traffic of your visitors (which could be your potential patients), as you expect more and more people would log on to the Internet in a daily basis. (2) I Suggest The Use Of Good Keywords! Using good key words can help you become successful in dental marketing as well. Make use of good specific keywords (such as dental, marketing,etc.) that are suitable in the business. With this, you can really dominate your area in the Internet... and you will surely overcome your competitors! (3) I Would Always Iterate: Every Visit Counts! Making new patients th http://advice-and.info/Business/91772_Internet_Dental_Marketing_A_Dental_Marketing_Consultants_Perspective_On_The_Business.html Wed, 23 Jul 2008 19:00:39 GMT In cosmetic dentist marketing, you should find helpful ways on how to promote your business. Promoting your cosmetic dentist marketing business would mean getting more cosmetic patients coming in to your side. In this article, dental marketing consultant Ed O' Keefe will teach you the strategies that you can use to become successful in your cosmetic dentist marketing business. Strategy#1: Sub-Niche Your Practice One way to promote your cosmetic dentist marketing business is to sub-niche your practice. You can do this by promoting other services. So what does it mean to sub-niche your practice? For us, what we do is we promote Invisalign for patients who would like to have whiter, stronger teeth. They come to me and I ask them what their ultimate goals are, and we have Invisalign as a solution to help them get straighter teeth. But if they want to get straighter, whiter teeth and they want it now (as they are candidates for veneers and other kinds of services we offer), we can present the whole trea tment plan right then and there. So one of the things that I like to teach the doctors is this: start sub-niching your practice; go after your patients with problems and have cosmetic dentistry as the solution for them! Strategy#2: Go For Lead-Generation Marketing Another way to promote your cosmetic dentist marketing business is by doing lead-generation marketing. What does this mean? It means that you advertise your services. By advertising you can help people identify you as a good cosmetic dentist by overwhelming them with before and afters proof, educating them through DVD's, powerpoints, and also through the Internet. For me, this is the future of dentistry and how it is going to be sold. You can have the options of educating your patients through seminars, local workshops, or have the Internet as your option, and then you can educate them on-line as well. Strategy#3: Open The Floodgates To Your Patients And another way to promote cosmetic dentist marketing is by opening the fl http://advice-and.info/Business/91768_Cosmetic_Dentist_Marketing_Strategies_To_Promote_Your_Cosmetic_Dentist_Marketing_Business.html Sun, 27 Jul 2008 14:13:02 GMT In internal dental marketing, making a start with the business means that you have to start it right. You should be able to know how to make your practice come hand-in-hand with the your internal dental marketing business. Among the questions that the doctors asked me in a free tele-class where I invited them: were How do I know where to start with your marketing?, and How do I know if my practice can be helped with marketing?. I gave them a round about answer. A fair one nonetheless, it explains what you really need to think about in internal dental marketing instead of being misled by a consultant or marketing representative. Presented here are two specific measurements which helps me objectively coach my clients on the health of their practice. A. The Referral Ratio You need to consider the Referral Ratio in internal dental marketing. Now, you may ask: What is Referral Ratio?. It is actually simple. You take the total number of referrals you received last year and divide it by the total number of active patients you have. Thus the formula: Referral Ratio (total # of referrals received last year) (total # of active patients you have) So, if you have 300 referrals and 1000 active patients: Referral Ratio (300 referrals) (1000 active patients) 30 30 Referral Ratio is considered Good, not great... but it is a good starting place. Another would be if you have 100 referrals and 1000 active patients: Referral Ratio (100 referrals) (1000 active patients) 10 If you fall in this range, then you have some big improvements to do. But what's important is that at least you now know it.. and we can go to work! If you range below a 50 Referral Ratio in internal dental marketing, then you would list it as one of your strategic objectives to improve over the next 90 days to 12 months. If you range below a 20 Referral Ratio, then it is vital! It calls for immediate action! B. The 6-Month Value Of A New Patient In in http://advice-and.info/Business/91393_Internal_Dental_Marketing__A_Marketing_Strategy_By_Ed_O_Keefe.html Tue, 22 Jul 2008 04:00:24 GMT In the dental marketing arena, starting up with the business means that you have to have the strategies on how to start it right. And in dental marketing you should be able to know how to make your practice come hand-in-hand with the business. In this article, I will share to you the strategy on how to do just that in your dental marketing business. On a free tele-class wherein I invited a bunch of doctors, among the questions that I received from them were How do I know where to start with your marketing?, and How do I know if my practice can be helped with marketing?. What I gave them was a round about answer. But it's a fair one nonetheless... and it explains what you REALLY need to think about in dental marketing instead of being misled by a consultant or marketing representative. Here are two specific measurements that I like to look at which helps me objectively coach my clients on the health of their practice. #1 : The Referral Ratio In dental marketing, you need to take into consider ation the Referral Ratio. You may ask: What is Referral Ratio?. It is actually simple. All you really need here is a general ball park. Just take the total number of referrals you received last year and divide it by the total number of active patients you have. So what we have is this formula: Referral Ratio (total # of referrals received last year) (total # of active patients you have) So let's take for example you have 300 referrals and 1000 active patients: Therefore; Referral Ratio (300 referrals) (1000 active patients) 30 30 Referral Ratio is considered Good, not great... but it is a good starting place. Another example would be that you have 100 referrals and 1000 active patients: Therefore; Referral Ratio (100 referrals) (1000 active patients) 10 If you fall in this range, then you have some MAJOR improvements to do. But the good news is that at least you now know it.. and we can go to work! If you are hitting below a 50 Referral http://advice-and.info/Business/91391_Dental_Marketing__A_Killer_Marketing_Strategy.html Tue, 22 Jul 2008 04:02:53 GMT It seems as though the entire year is filled with holidays now Christmas trees hit stores in October, Thanksgiving decorations appear in September, the Fourth of July celebrations are advertised in May and on and on. Since people obviously like to celebrate the holidays, why not throw a little cheer their way with your marketing materials? Here are some ideas to use the holidays in your marketing campaign: Thank your customers. Its as simple as that use a holiday or two out of the year to thank them. Thanksgiving and Christmas probably come to mind as good times to do this, and they are, but you can use other holidays too. For example, use Memorial Day to thank veterans (and everyone else while youre at it by sending out a thank you note or letter). Print greeting cards that are tailored to whatever holiday you are using to thank your customers and include a handwritten thank you note inside. Ask your printing company for a discount if you order cards for multiple holidays at once for instance, you could get Fourth of July cards, Thanksgiving cards and Christmas cards all in one order and send them out at the appropriate time of year. Give out a special coupon. Make it a gift to your customers and offer them something special, like 50 percent off or a free item with purchase. You can also just send out a free-item-without-purchase coupon, like Victorias Secret does. Victorias Secret sends out coupons for a free pair of underwear a few times a year, which gets people in their stores for their free item. While people are in the store, they end up browsing and buying items to go along with their free underwear. Pitch your product to local media for their gift-giving guides. Many newspapers, magazines and television stations run a special segment on great gift-giving ideas for Christmas or for Fathers Day and Mothers Day. Be sure to check when they start putting these segments together many magazines start 46 months ahead of time so you need to plan ahead to get your product in the guid http://advice-and.info/Business/89630_A_Bagful_Of_Holiday_Marketing_Ideas.html Mon, 30 Jun 2008 09:53:57 GMT