Get help, advice and information on all your Business issues. http://advice-and.info/Business/practice.htm Mon, 04 Aug 2008 15:35:27 GMT en In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice. There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business. As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet. Idea #1: Conceive a plan on a good dental marketing idea! For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You'll want to set goals for: a) How many new patients you want; b) What type of patients you want to attract; c) How many referrals you want to generate; and d) How much you expect each patient to be worth. Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfu http://advice-and.info/Business/92030_New_Dental_Marketing_Ideas_For_Dental_Practice_Success.html Mon, 28 Jul 2008 15:18:13 GMT As a dentist marketing consultant, I find that keeping a constant flow of patients is one of the biggest challenges in dentist marketing. Unfortunately, even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer ( and it doesn't matter if he has been a dentist for a very long time working hard in the trenches providing great service ). I am going to share with you 4 strategies on how to deal with such a challenge in dentist marketing. Following these strategies will help you to go for success in your business. Strategy 1: Create A Constant Stream Of Patients! In dentist marketing, your job is to create a constant stream of specific high quality new patients. For me, if you are attracting the precise type of patients in your practice, who accept your treatment recommendations ( and they refer as well), it is considered as a good start. Keep in mind that it doesn't matter how long you've been in the business, you always have to keep new fresh p atients coming in. Strategy 2: Reactivate Existing Patients! The inactive and unfinished treatment base is the hidden goldmine within your practice. So advise my clients to go after this hidden goldmine. How do you do this in dentist marketing ? By doing it in four ways: send out 3-step to 4-step direct mail campaign offer your patients credits towards any cosmetic dentistry (whitening,etc) do voice broadcast to your patient's home or phone calls (works tremendously) use e-mails as a multimedia approach Strategy 3: Create A Referral System! The next thing that you can do is create a referral system that gets to bring a flood of referrals to your practice. However, you should put in mind that if the referral system is based on your own efforts alone, then you do not have a true system in place. Always remember that a great referral system is a system that is team-generated and team-oriented. In dentist marketing the team has a responsibility and accountability for those results. Strategy http://advice-and.info/Business/91764_Dentist_Marketing_Ed_O_Keefe_On_How_To_Keep_A_Constant_Flow_Of_Patients_In_Your_Practice.html Mon, 28 Jul 2008 02:21:27 GMT The success of your dental marketing practice always has something to do with your dental practice management. In your dental practice, always aim to have good management to gain more patients, and at the same time keep them in your side longer. In this article you will discover tips on how to have a good dental practice management in your business. Tip #1: Have A Good Staff The first tip in having a good dental practice management is that you should have a staff that's educated and trained enough to talk to every patient who express their dental concerns. As an example, let me tell you what we do in promoting Invisalign. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that's trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and educated enough to help ask people identify their problem. We can ask the patient, On a scale of 1 to 10, how would you rate your smi le?; which then brings the patient to give various answers. And no matter what their answer is, what we ask them next is What would make it a 10?. Then we, as a dental team, listen intently to their answers: we take down notes and through this we can create a good package of information and give it back and sell the treatment. The staff also needs to know the benefits of the solution: it's invisible, removable and it allows more people to feel more confident. So getting a staff that's well-trained and educated can help you achieve more case acceptance from your patients. Tip #2: Harness The Power Of The Internet The second tip in having a good dental practice management is that make use of the power of the Internet. As we know, more and more people everyday log on to the Internet, and it has become a part of their daily activities. With this fact in mind, what you do is create and build your own dental website. Build your website in a way that it would increase the traffic of your visitors (or the http://advice-and.info/Business/91386_Dental_Practice_Management__How_To_Manage_Your_Dental_Practice.html Tue, 22 Jul 2008 03:59:22 GMT In your dental marketing practice, the success of your business always has something to do with your dental practice management. Dental practice management consultant Ed O' Keefe will share to you great tips on how to manage your dental practice. For the dental practice management consultant, you should always aim to have good management to gain more patients, and at the same time keep them in your side longer. In here, you will discover tips from the dental practice management consultant on how to have a good dental practice management in your business. 1st Tip: Make Use Of The Power Of The Internet The first tip that the dental practice management consultant would give you is that you should make use of the power of the Internet. More and more people everyday go on-line, and it has become a part of their everyday activities. Having this fact in mind, what you do is create and build your own dental website. Build it in a way that it would increase the flow of people checking out your website (or you r visitors). And these visitors are your potential patients. And the more visitors you have on your site, the higher the ranking of your page will be. If your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click of the button. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords). This will enable you to dominate your area in the Internet, and you will be able to crush your competitors! 2nd Tip: Have A Good Staff In Your Practice The second tip that the dental practice management consultant would give you is that you should have a staff that's educated and trained enough to talk to every patient who express their own dental concerns. Take this for example. We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that's trained enough to talk to every patient wh http://advice-and.info/Business/91385_Dental_Practice_Management_Consultant_Ed_O_Keefe_On_How_To_Manage_Your_Dental_Practice.html Tue, 22 Jul 2008 04:04:12 GMT In dental practice, everybody aims to make big money in their business. What makes one to be successful in their dental practice? Dental practice consultant Ed O' Keefe will share to you an important factor for such success in the business. For the dental practice consultant, the important factor to be successful is SPEED! As we all know it, the way to make big money and more of it in just about anything in life ( in any kind of business, marketing, etc. ) has to do with speed. So is it in your dental practice. For the dental practice consultant, if you want to have more and more money, then you need to do the activities necessary that enables you to have more of it faster! THE PROCESS OF CREATION: For the dental practice consultant, to make good money in the business, first is you have to have the process of creation. It's simple. First off is for you to have an idea on how you would go for your goal. Then the next thing you do is for you to acquire the knowledge required to execute your idea. You t hen get the resources ( people, etc.) needed to do it for you, or help you implement it. Then move quickly... and fire, fire, fire! Get the feedbacks from the results that you have achieved. Be it good, bad, ugly...it doesn't matter at all! Then, you re-evaluate, re-aim, and again FIRE, FIRE, FIRE! The only other factor in this process is how quickly you implement things! The person who moves quickly creates new end results... then re-evaluates. TAKE FAST ACTION IN YOUR PRACTICE: The person who moves faster becomes 10 times more successful, and in the process heshe is 10 times wiser. The dental practice consultant would remind you that wisdom is created through experiential knowledge, and not book knowledge. A person who is a Harvard Grad might be brilliant.... but is not necessarily WISE! This is why speed is very important in your dental practice. It is the only variable that can accelerate this process. It requires action to eliminate the things that are holding you back, and moving beyon http://advice-and.info/Business/91383_Dental_Practice_Consultant_Ed_O_Keefe_On_Speed.html Tue, 22 Jul 2008 04:01:41 GMT